Custom-built proposals and sales processes for tradies. Built around your business, your trade, your customers, your voice.
For operators who are tired of dropping price to win the jobs they should already be winning.
Apply nowNo pitch. No pressure. Answer a few questions, and if we're a fit I'll be in touch.
I'm Jake. I run a roofing business in Perth. It took me over four years to perfect this proposal and sales system frameworks, and it's made my business millions of dollars in sales. Not a theory. Not a framework I copied from a YouTube guy. The actual thing I use every week to win commercial and residential jobs.
Not with more leads. Not with more quotes. With one proven system that wins the jobs already landing on your desk.
Built around your business. Run by you. Me in your corner the whole way.
Real email replies from real clients confirming they want to go ahead with their quote. First names only. Last names removed for privacy. The words are theirs.
Most tradies losing jobs blame the price. Almost always, it's not the price. It's three other things that nobody told you mattered.
Standard job-software PDF. Logo at the top. Line items in the middle. Total at the bottom. Looks the same as the four other quotes the customer just got. When everything looks the same, the only thing left to decide on is price. So price wins.
Email subject: "Quote." Body: "Hi, please find attached." That's it. No framing message. No reflection of their problem. No clear next step. The customer opens it, scans the price, closes the tab, and forgets about you by lunchtime.
"Just following up, any thoughts?" Sent late. Ignored. You don't follow up again because you don't want to be pushy. The deal dies in silence and you go quote the next one. Then you wonder why your close rate is what it is.
Five steps. All done with you, not handed to you. You keep running your business while I build the thing that wins you jobs.
We pull apart how you quote now. The tool, the words, the follow up, the close rate. I map exactly where you're leaking jobs and what it's costing you. No fluff. Just the diagnosis.
We pull out who you are and why you're different, and I build it into the proposal. The customer feels it before they reach the price. Nobody can copy it, because nobody else is you.
One document that does the selling. Your brand, your scope, your terms, your pricing. Built from scratch around your business and laid out so the customer chooses how much to spend, not whether to spend. Yours to keep and use on every quote from here on.
First contact to closed job. The site visit, the delivery message that doesn't read like an email from the bank, the follow up that gets a yes or no fast, and the answers to the objections your customers actually throw at you. Built around the tools you use, or simple enough to run from your phone if that's where you're at.
I stay with you through your first quotes with the new system. Direct access when a deal gets tricky, and my feedback after each quote goes out. Most operators don't fail on the system. They fail when they slip back to old habits under pressure. I'm there so that doesn't cost you a job.
The proposal isn't just a price quote with a logo. It's a story, a sales pitch, a contract, and a piece of marketing all in one document. Built right, the document does the heavy lifting your conversation can't.
Anywhere up to 17 pages depending on your business and trade. All custom-built around you. No filler. Every page doing a job.
Built to your brand's feel, look, colour scheme, and voice. Looks like it came from your business because it did.
The proposal tells your story. Who you are. How you got here. How you help. It reflects the customer's specific problem back to them, the one they told you about on the site visit. By the time they reach the price, they're already most of the way to yes.
Most quotes leave customers with unanswered questions. What's included. What's not. When you can start. What if something goes wrong. How payment works. The proposal answers all of it inside the document. The customer doesn't need to chase you. They don't go ask another tradie. They just decide.
Real work evidence. Past job photos. Testimonials from your customers. Industry-standard terms. Clear payment structure. The proposal looks and reads like a serious business because you ARE one. Customers go from "is this guy any good?" to "this is the operator I want." Peace of mind on their side. Trust on yours.
A proposal without a sales process built around it is like a sports car with no fuel. Looks the part. Goes nowhere.
The two together is what changes the math. Not small bumps. Operators running both can see 10x, 20x, even 50x changes in what they're winning. The proposal is the artefact. The sales process is the engine. You need both.
The proposal wins their attention. The sales process wins the job. I build you a simple, repeatable rhythm from first enquiry to signed deal, the same six phases I use to win commercial and residential work. Built around your trade and the tools you already use, or simple enough to run from your phone.
We capture the right information and qualify the lead before you burn a site visit. You chase only the jobs worth chasing, and you walk in already knowing the job.
Everything prepped so you look like the expert before you say a word, and your proposal goes out in days, not weeks. Speed is what kills hesitation.
The customer gets to know who you are before you turn up. By the time you're on site, you're not a stranger quoting a job, you're the operator they were hoping would show.
A clear game plan for the visit that builds trust, handles the objections before they land, and sets up the close. No more defending your price on the back foot.
A structured, calm follow-up rhythm that gets you a yes or a no, without ever feeling pushy. No more deals dying in silence three days after you sent the quote.
Make it dead easy for them to say yes, then lock it in. A verbal yes becomes a signed acceptance and a deposit, fast, before it has a chance to cool off.
Most coaches hand you a course and tell you to figure it out. I do the opposite. Because if I wanted you to figure it out yourself, I'd sell you a $97 PDF and we could both get on with our lives.
I gather what I need from you up front. I build the proposal and sales process custom for your business. I tailor every piece to your trade, your customers, your voice. I hand it over and walk you through how to use it. Every step of the way.
While I'm building it out, you keep running your business. Quoting, working, doing what actually pays. If I need something from you mid-build, I'll shoot you a quick message. That's it. Your time stays focused on what matters. Mine goes into the work.
Same operator. Same trade. Same skill. Different proposal, different process, different result.
If you're a handyman quoting $200 patch jobs, this won't help you. Speed and presence is your game, and there are better people to help you with that. If you're an operator quoting $10k to $500k jobs where the customer takes weeks to decide, this is exactly your fight.
I'm an Aussie business owner and operator. I've built multiple businesses over the years. Some have failed. Some have succeeded. My current operation is a roofing business in Perth, grown from one person to over fifteen staff.
I know the ins and outs of running a tradie business because I had to learn them the hard way. Across multiple ventures. Some that worked. Some that didn't. The lessons are the same either way.
If someone had handed me this proposal and sales system when I was 1-2 years in, I'd have had a major head start. Years of figuring it out the hard way I wouldn't wish on anyone. So I built it. Now I'm handing it to you.
I'm not a coach by trade. I'm an operator who got tired of the quoting game, figured out how to win it, and now wants other tradies to skip the years of figuring-it-out I had to do.
I'm here for you. If you need a quick message mid-deal, I'll help where I can. I'm passionate about seeing tradies win, because I remember being in your spot wishing I had someone in my corner.
I work with a small number of tradies at a time. Not because I'm "exclusive." Because I've got a real business to run and I do this work 1:1.
Answer a few quick questions so I know your trade, your jobs, and where your quoting stands right now.
If you're a fit, I message you on WhatsApp. Two operators talking shop, not a pitch.
I send you a short Loom, walking you through exactly what I'd build for your business and how it makes your quoting dead simple.
You give me the nod and I build the whole thing around you. You keep working while I do the work.
Answer a few quick questions. I read every application myself. If you're a fit, I'll message you on WhatsApp and we'll take it from there. If you're not, I'll tell you straight. Clean both ways.